Dr. Google Sends Pain Relief


By Al Scillitani

Added 3:45 est July 14, 2006

WOW! Digg.com is going crazy!!! For those “unbelievers,” here it is, the actual scanned letter. I am sure new comments will appear that I wrote it, but I am not sure how I can prove I did not. I guess you are going to have to take my word for it :) Al

UPDATE 2 (from Andy): Google has emailed me to confirm the letter was from them. The sender is Adam Lasnik, one of Matt Cutt’s search evangalists. Google certainly knows how to keep good relations with search marketers, and it just proves that Google thrives on word of mouth.

UPDATE 3: We told you! ;-) Google’s Adam Lasnik confirms he sent Al the stuff he needed to ease his headache.

Today’s article is below.

________________________________________________________________

Several days ago, I wrote an article titled, “Dear Google, You’re Giving Me a Headache.” To my surprise, they sent me the pain relief I requested.

After a meeting at Fortune Interactive, where I was actually discussing Google reporting, I went to my desk and found an envelope from Google. I opened the envelope and a small pack of acetaminophen fell out. The hand written letter said:

Dear Al,

I hope this helps you keep up with the many Adwords changes.

PS – You are reading the Inside Adwords Blog, right?

Google continues to amaze me. Even though they are a huge company, they obviously found my article on Marketing Pilgrim, got some acetaminophen, wrote a letter, and mailed it to me. This may not have taken much of their time, but I am sure it is the small things, like this, that make their employees love working there.

I took the acetaminophen, read their “Inside Adwords” Blog, and I feel a lot better. As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.”


Trackbacks

  1. [...] I had lunch today at Google with a friend. Why do I continue to go there? It frustrates me to no end and I’m always left feeling jealous and inspired at the same time. They really put the cult into culture. Probably half the people are wearing apparel with the Google logo (which, let’s face it, looks like crap). It’s a vibrant place where you can see the best practices in the care and feeding of employees. Over on Crunchnotes, Mike talks about how Google smugness is at an all time high because of their “Google Ice Cream” stunt. He’s right about the smugness (it’s a company, people, not a family, no matter how fuzzy you feel), although this particular issue really didn’t seem like a big deal…just a few coolers with ice cream sandwiches with the Google logo on the packaging. I think moves like this are good PR because the cost is very low relative to the buzz. Another perfect example is the anecdote about how Google mailed a blogger some aspirin after he complained of a headache from their site. [...]

  2. [...] 2. Andy Beal received an aspirin. [...]

  3. [...] Julie Batten, Manager of Nonlinear’s SEM Solutions Group, spoke about upcoming online marketing trends. We may be biased, but we thought Julie did an amazing job presenting tactics like Social Media Marketing, newer tactics in Link Building, Personalized Search, and RSS Marketing. She noted as an example of good social media marketing the asprin that Google sent to a blogger who complained about too many AdCenter changes. [...]

  4. [...] Google sends blogger aspirin after complaining about Google headaches July 14th, 2006 After writing a blog post titled â��Dear Google, Youâ��re Giving Me a Headacheâ��, Google sent the author a small pack of acetaminophen, with a message saying “I hope this helps you keep up with the many Adwords changes.” read more | digg story Filed under: Tech | [...]

  5. [...] perhaps, are the days of Dr. Google and the little packet of acetaminophen. Exciting new purchases by the search engine giant are [...]

  6. [...] you guys at James Clar happen to be reading this (like google does), I’d love a free sample of this to play with and tell all my friends about. Cough [...]

  7. [...] with a message saying “I hope this helps you keep up with the many Adwords changes.”read more | digg story Sphere: Related [...]

  8. [...] 22. Google + intrigue = traffic Dr. Google Sends Pain Relief [Source] [...]

  9. [...] 22. Google + intrigue = traffic Dr. Google Sends Pain Relief [Source] [...]

  10. [...] Please send it to 3200 Atlantic Avenue Ste 100, Raleigh, NC 27604 Attention Al Scillitani”read more | digg [...]

  11. [...] care for heaven’s sake) Google needs a sack of Prozac and other arrogance control pills. read more | digg [...]

Comments

Comments

Comments

  1. wow so many comments here.. Two thumbs up for google!

  2. Google always had good relation with search marketeres and other professionals in the fields too.

  3. Leather Sofa says:

    What in the world.. Google is sporting man. are you really wrote ‘Dear Google, i need a vacation’ ?
    hehe

  4. Maxim says:

    But how they could know your adress?!

  5. i am glad to read that thanks