Dr. Google Sends Pain Relief
Friday, July 14th, 2006;
-- Al Scillitani |
By Al Scillitani
Added 3:45 est July 14, 2006
WOW! Digg.com is going crazy!!! For those “unbelievers,” here it is, the actual scanned letter. I am sure new comments will appear that I wrote it, but I am not sure how I can prove I did not. I guess you are going to have to take my word for it 
Al
UPDATE 2 (from Andy): Google has emailed me to confirm the letter was from them. The sender is Adam Lasnik, one of Matt Cutt’s search evangalists. Google certainly knows how to keep good relations with search marketers, and it just proves that Google thrives on word of mouth.
UPDATE 3: We told you! 
Google’s Adam Lasnik confirms he sent Al the stuff he needed to ease his headache.
Today’s article is below.
________________________________________________________________
Several days ago, I wrote an article titled, “Dear Google, You’re Giving Me a Headache.” To my surprise, they sent me the pain relief I requested.
After a meeting at Fortune Interactive, where I was actually discussing Google reporting, I went to my desk and found an envelope from Google. I opened the envelope and a small pack of acetaminophen fell out. The hand written letter said:
Dear Al,
I hope this helps you keep up with the many Adwords changes.
PS - You are reading the Inside Adwords Blog, right?
Google continues to amaze me. Even though they are a huge company, they obviously found my article on Marketing Pilgrim, got some acetaminophen, wrote a letter, and mailed it to me. This may not have taken much of their time, but I am sure it is the small things, like this, that make their employees love working there.
I took the acetaminophen, read their “Inside Adwords” Blog, and I feel a lot better. As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.”
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Category: General
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July 14th, 2006 at 10:01 am
Funny, I posted about this yesterday where I encouraged people to wait and see how they responded.
I view this all as a recognition of what they have to do to become a customer listening organization.
I’d like them to mail me some things to. I might have to make a new post on that.
July 14th, 2006 at 12:09 pm
Can’t believe they actually send you pills! They read it, find you address and send you pills. They have more time in their hands than I thought
Al
July 14th, 2006 at 12:30 pm
> As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.�
You can expect to receive link http://www.vast.com/v.php?v=vacation_rentals&o=
July 14th, 2006 at 1:15 pm
Maybe I should write “Dear Google, I need a BMW”
July 14th, 2006 at 1:17 pm
Why a picture of Peter Brady on your blog?
July 14th, 2006 at 1:42 pm
David,
Tell them you need $1,000,000 and we can split it
July 14th, 2006 at 1:56 pm
lol thats great
July 14th, 2006 at 2:00 pm
They should start a distribution of the acetaminophen since I got confused with the changes to Adwords after coming back to use it.
Amar
http://www.americansdebate.com
July 14th, 2006 at 2:00 pm
ROFLMAO. That’s funny. This article goes in my all time top favorites of RSS items I’ve seen.
July 14th, 2006 at 2:19 pm
Google geeting ready to compete in a new market. Watch out St. Nick.
July 14th, 2006 at 2:34 pm
Vacation? Where to?
July 14th, 2006 at 2:38 pm
I wonder how they got your address ?
July 14th, 2006 at 2:38 pm
I wonder how they got your address ?
July 14th, 2006 at 2:47 pm
Yeah right. Sounds like Al needed something to post - so he dreamed this up. Is that how you guys manage postings on your “Corporate Blogs”, too?
July 14th, 2006 at 3:03 pm
oy ve - and the virus spreads
July 14th, 2006 at 3:21 pm
amazing! are you sure it is google itself who sent you the letter?
July 14th, 2006 at 3:21 pm
That’s hilarious!
I’m now going off to read your article and hopefully I’ll find enough inspiration to write a post titled “Google, I want a new car… (make sure its got a/c, gps mapping, and some cool sound system)“.
July 14th, 2006 at 3:29 pm
We couldn’t believe it either, but it’s on Google letterhead and in a Google envelope. Al posted the office address in the first post, so they knew where to send it.
Google has read Marketing Pilgrim for a while, we’re just glad they care about the health of search marketers.
We’re working on uploading a scan of the letter for all you doubters.
July 14th, 2006 at 3:51 pm
Umm.. what makes you believ that its google and not some prankstar?
July 14th, 2006 at 4:11 pm
Pain Away(TM) rocks. Acetylsalicylic acid, Acetaminophen, and Caffeine all in one little pill. I used to pop way too many of these when I was a 9-5 county employee.
-p.
July 14th, 2006 at 4:15 pm
Glad to hear they have a sense of humor. I wish more companies were like that–
July 14th, 2006 at 4:37 pm
When Vin Diesel talks, Google listens.
July 14th, 2006 at 4:56 pm
I know for a fact that the sender (Adam Lasnik) is indeed a Google employee.
July 14th, 2006 at 4:57 pm
“They have more time in their hands than I thought”
Google employees _are_ allowed to devote 20% of their time to personal projects…
July 14th, 2006 at 5:17 pm
Well, I’m glad you got a favourable response. It’s great to know that Google cares for its users. Now if only they would visit my Blog
–Jon Z | http://jzencovich.blogspot.com
July 14th, 2006 at 6:05 pm
So Adam, how about posting confirmation at the Inside Adwords blog? Or maybe your own blog - http://www.bladam.com/
July 14th, 2006 at 6:10 pm
Now that’s PR! =D
July 14th, 2006 at 7:36 pm
Andy… guess we were thinking the same thing! I just did post a note on my blog:
http://www.bladam.com/main/entry/under-the-microscope/
What a crazy Friday!
July 14th, 2006 at 7:48 pm
I just noticed Adam actually replied on digg. His comment states:
I’m the guy from Google who sent the note and pill packet :). Just took me a minute or two, and I figured Al’d get a chuckle. This definitely got, um, a bit wider coverage than I expected!
http://www.bladam.com/main/entry/under-the-microscope/
July 14th, 2006 at 9:32 pm
Wow! It makes me say “Google, I sure need some help paying my tution fees.” lol
July 14th, 2006 at 10:54 pm
That’s… kind of scary.
July 14th, 2006 at 11:55 pm
Thats pretty cool. I wish Microsoft would do the same, but then again that would be a lot of asprin!
July 15th, 2006 at 4:28 am
I am sending an email too, I need the pills too, adam is one funny guy
July 15th, 2006 at 6:02 am
Hah - you gotta love Google for that. Very impressive!
July 16th, 2006 at 1:02 am
Dear Google,
I need a laptop so I can write when ever my mood come
July 19th, 2006 at 5:24 am
Humans like humans.
I’m sure that one of the reasons for Google’s success is that they don’t stop their employees from acting like humans; on the contrary, they seem to encourage it.
I use Google Adwords and I use Google to search, and always feel as though I’m dealing with a small friendly company. When you think how big they are, that’s amazing.
I wish I felt the same about other large corporations I have dealt with…
July 22nd, 2006 at 12:16 pm
REALY GOOD… I LOVED IT!!!
July 22nd, 2006 at 12:54 pm
mywish.google.com
July 25th, 2006 at 7:27 pm
Manda um email para o google dizendo que não suporta mais a terra… quem sabe eles não enviam uma passagem para Marte?
R@ptor
July 26th, 2006 at 8:58 am
Pessa para Google instalar uma filial em Barueri - São Paulo - Brasil
July 29th, 2006 at 12:07 am
you are extremely lucky, how many people get aspirin from google.
October 31st, 2006 at 4:42 pm
This rocks!
Those ppl @ google have a sense of humour after all :=)
November 22nd, 2006 at 8:18 am
No doubt google is going up to the top with these PR tricks.
December 7th, 2006 at 10:00 am
[…] Lass dir von Google Aspirin schicken. […]
December 13th, 2006 at 4:10 pm
Google is all about the money
December 13th, 2006 at 4:12 pm
wow i want to see what they’ll do next…
December 15th, 2006 at 3:45 pm
[…] I had lunch today at Google with a friend. Why do I continue to go there? It frustrates me to no end and I’m always left feeling jealous and inspired at the same time. They really put the cult into culture. Probably half the people are wearing apparel with the Google logo (which, let’s face it, looks like crap). It’s a vibrant place where you can see the best practices in the care and feeding of employees. Over on Crunchnotes, Mike talks about how Google smugness is at an all time high because of their “Google Ice Cream” stunt. He’s right about the smugness (it’s a company, people, not a family, no matter how fuzzy you feel), although this particular issue really didn’t seem like a big deal…just a few coolers with ice cream sandwiches with the Google logo on the packaging. I think moves like this are good PR because the cost is very low relative to the buzz. Another perfect example is the anecdote about how Google mailed a blogger some aspirin after he complained of a headache from their site. […]
December 28th, 2006 at 8:41 am
[…] 2. Andy Beal received an aspirin. […]
January 2nd, 2007 at 11:49 am
Awesome!
January 24th, 2007 at 4:47 am
every year google send a give to google adsense publisher, but not all, only publisher who have huge visitor… ha.. ha..
March 2nd, 2007 at 3:40 pm
[…] Julie Batten, Manager of Nonlinear’s SEM Solutions Group, spoke about upcoming online marketing trends. We may be biased, but we thought Julie did an amazing job presenting tactics like Social Media Marketing, newer tactics in Link Building, Personalized Search, and RSS Marketing. She noted as an example of good social media marketing the asprin that Google sent to a blogger who complained about too many AdCenter changes. […]
March 3rd, 2007 at 6:29 pm
Awesome…
March 22nd, 2007 at 4:02 pm
Hahahaha I knew Google is best company in world!
April 4th, 2007 at 11:20 am
I do not have an google account but i still use it fo searching webs.east or west google is the best
May 7th, 2007 at 5:54 am
Very effective way for interact with clients:)
May 15th, 2007 at 3:41 pm
Why a picture of Peter Brady on your blog?
June 11th, 2007 at 11:30 am
I think google is awesome, obviously they’ve got a good sense of humor.
July 3rd, 2007 at 10:05 pm
awesome and very effective.
July 8th, 2007 at 9:08 am
[…] Google sends blogger aspirin after complaining about Google headaches July 14th, 2006 After writing a blog post titled â��Dear Google, Youâ��re Giving Me a Headacheâ��, Google sent the author a small pack of acetaminophen, with a message saying “I hope this helps you keep up with the many Adwords changes.” read more | digg story Filed under: Tech | […]
July 11th, 2007 at 11:48 am
whats there on the right side?
July 20th, 2007 at 8:02 am
the great way of communicate with his customer.
July 20th, 2007 at 10:35 am
What is http://www.congoo.com and is it the same as linkedin and facebook?
July 23rd, 2007 at 10:23 am
Wow, truely amazing Andy! No force them to give you a big share of the company ^^
August 4th, 2007 at 6:14 am
Google always had good relation with search marketeres and other professionals in the fields. That’s something to be appreciated.
August 13th, 2007 at 6:32 am
it is an awesome thing. it is great to communicate via this way
August 15th, 2007 at 7:34 am
Thats pretty cool. Google is awesome, obviously they’ve got a good sense of humor. i love google:)
August 15th, 2007 at 9:33 pm
[…] perhaps, are the days of Dr. Google and the little packet of acetaminophen. Exciting new purchases by the search engine giant are […]
August 19th, 2007 at 3:49 am
Always a good thing the read some information on your web - site , thanks
August 24th, 2007 at 11:19 am
OMG that’s nice
August 27th, 2007 at 10:44 am
Genius
August 28th, 2007 at 10:21 am
New service - Google Post offline.
August 29th, 2007 at 6:01 pm
unbelivable
September 1st, 2007 at 4:05 am
[…] you guys at James Clar happen to be reading this (like google does), I’d love a free sample of this to play with and tell all my friends about. Cough […]
September 6th, 2007 at 1:28 pm
lol That’s really funny. I love Google
September 9th, 2007 at 1:19 pm
ROFL! I find this very funny. But at the same time, its cool they actually took the time to do something besides a form letter. Its creative, and thats why Google stays on top. They market very well in non conventional ways such as this.
September 13th, 2007 at 2:54 pm
this is realy funny
September 15th, 2007 at 9:33 am
Regards from Copenhagen Colocation. Yes Inside Blog gives very good tips, but as we, administrate more than 100 campains desktop) is hopeless slow on web and the AdWords Editor does not have all the facilities as on web. This really means that the advertizer pays a lot because of slow and missing funtionality.
September 16th, 2007 at 5:21 pm
[…] with a message saying “I hope this helps you keep up with the many Adwords changes.”read more | digg story Sphere: Related […]
September 20th, 2007 at 6:34 am
You are damn lucky. I tried to contact someone from Google several times but no one replied.
September 20th, 2007 at 4:36 pm
This is really amazing,
they send medical pill for free.
Hahahaha
September 21st, 2007 at 1:36 am
people who work at google must be having the time of their life. got to be the best place to work and explore our full potential. just take a look at what they have been doing to their algorithms. always changes but i believe it is for the better because if they don’t do that people with less money will be bulldozer by people with money.
September 22nd, 2007 at 8:15 am
Though these guys can be very nice sometimes they blocked my account with 2k on it.
September 23rd, 2007 at 6:19 pm
I guess, that’s becouse they geeting ready to compete in a new market.
September 26th, 2007 at 10:50 am
That is cool. This company has great PR.
September 28th, 2007 at 10:52 am
amazing! are you sure it is google itself who sent you the letter?
September 28th, 2007 at 10:52 am
you are you sure it is google itself who sent you the letter?
October 2nd, 2007 at 5:54 am
Hehe hilarious!
I think I deserve one of those letters too for all the pain the quality score is causing me
October 5th, 2007 at 6:36 am
LOL ! Google takes care for its customers…
October 5th, 2007 at 1:37 pm
Thank’s.Very good.
October 5th, 2007 at 8:55 pm
I think these blog is really useful for new comers and Excellent resource list.
It´s a very interesting Blog and simple answer of many questions.
Keep up the good work!
Thanks it helps me a lot…
October 6th, 2007 at 6:50 am
Very Cool, i get answers on all my 4 letters within a few days, so i guess it works, the 750 billion Google.
October 12th, 2007 at 3:49 am
LOOOL!!!
Man that’s totally crazy! That’s why i luv Goooogle.
October 19th, 2007 at 10:57 am
no more worries, caused by google
October 21st, 2007 at 2:14 am
Hehe, better be careful. THat might have not been aspirin they sent you. lol.
October 23rd, 2007 at 2:37 pm
Google geeting ready to compete in a new market.
October 25th, 2007 at 3:31 pm
this is really ridiculous
October 26th, 2007 at 4:54 pm
Thanks for very interesting article.
October 28th, 2007 at 12:43 pm
This is totally h i l a r i o u s!!
Never heard once in my life of such responses by Google.
At least they have a sense of humor.
Thanks for posting dude
October 28th, 2007 at 3:10 pm
I allways get answers from Google within a week, but this is amazing.
October 31st, 2007 at 5:07 am
Nice page - Thank’s.Very good.
November 2nd, 2007 at 2:55 pm
lol
very very cool response by Google.
Bravo Google
November 2nd, 2007 at 4:13 pm
My experience with Google is okay. Nice heavy priced Appliances which allways works perfectly and with superb support.
November 8th, 2007 at 3:32 am
Good for Google! Hehe!
November 8th, 2007 at 6:59 am
Is use Google Adwords everyday and cant find anything better out there. I am sure the owners will be the richest in the world because of Adwords.
November 11th, 2007 at 7:20 pm
Hehe this is the first cool letter i saw from google!
November 12th, 2007 at 9:32 am
[…] 22. Google + intrigue = traffic Dr. Google Sends Pain Relief [Source] […]
November 13th, 2007 at 1:24 pm
Google always had good relation with search marketeres and other professionals in the fields
November 13th, 2007 at 1:25 pm
Google always had good relation with search marketeres and other professionals in the filds
November 16th, 2007 at 9:13 am
Awesome!
November 22nd, 2007 at 5:57 am
wow so many comments here.. Two thumbs up for google!
December 2nd, 2007 at 1:29 pm
[…] 22. Google + intrigue = traffic Dr. Google Sends Pain Relief [Source] […]
December 5th, 2007 at 8:19 am
Google always had good relation with search marketeres and other professionals in the fields too.
December 7th, 2007 at 7:43 pm
What in the world.. Google is sporting man. are you really wrote ‘Dear Google, i need a vacation’ ?
hehe
December 16th, 2007 at 8:44 pm
But how they could know your adress?!
December 17th, 2007 at 7:58 am
i am glad to read that thanks
February 17th, 2008 at 8:04 am
[…] Please send it to 3200 Atlantic Avenue Ste 100, Raleigh, NC 27604 Attention Al Scillitani”read more | digg […]
March 8th, 2008 at 6:38 am
[…] care for heaven’s sake) Google needs a sack of Prozac and other arrogance control pills. read more | digg […]