Posted July 14, 2006 9:28 am by

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By Al Scillitani

Added 3:45 est July 14, 2006

WOW! Digg.com is going crazy!!! For those “unbelievers,” here it is, the actual scanned letter. I am sure new comments will appear that I wrote it, but I am not sure how I can prove I did not. I guess you are going to have to take my word for it 🙂 Al

UPDATE 2 (from Andy): Google has emailed me to confirm the letter was from them. The sender is Adam Lasnik, one of Matt Cutt’s search evangalists. Google certainly knows how to keep good relations with search marketers, and it just proves that Google thrives on word of mouth.

UPDATE 3: We told you! 😉 Google’s Adam Lasnik confirms he sent Al the stuff he needed to ease his headache.

Today’s article is below.

________________________________________________________________

Several days ago, I wrote an article titled, “Dear Google, You’re Giving Me a Headache.” To my surprise, they sent me the pain relief I requested.

After a meeting at Fortune Interactive, where I was actually discussing Google reporting, I went to my desk and found an envelope from Google. I opened the envelope and a small pack of acetaminophen fell out. The hand written letter said:

Dear Al,

I hope this helps you keep up with the many Adwords changes.

PS – You are reading the Inside Adwords Blog, right?

Google continues to amaze me. Even though they are a huge company, they obviously found my article on Marketing Pilgrim, got some acetaminophen, wrote a letter, and mailed it to me. This may not have taken much of their time, but I am sure it is the small things, like this, that make their employees love working there.

I took the acetaminophen, read their “Inside Adwords” Blog, and I feel a lot better. As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.”

  • david_dalka4gsb@yahoo.com

    Funny, I posted about this yesterday where I encouraged people to wait and see how they responded.

    I view this all as a recognition of what they have to do to become a customer listening organization.

    I’d like them to mail me some things to. I might have to make a new post on that.

  • Can’t believe they actually send you pills! They read it, find you address and send you pills. They have more time in their hands than I thought

    Al

  • Anonymous

    > As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.�

    You can expect to receive link http://www.vast.com/v.php?v=vacation_rentals&o=

  • Anonymous

    Maybe I should write “Dear Google, I need a BMW”

  • Anonymous

    Why a picture of Peter Brady on your blog?

  • David,

    Tell them you need $1,000,000 and we can split it 🙂

  • Will

    lol thats great 🙂

  • They should start a distribution of the acetaminophen since I got confused with the changes to Adwords after coming back to use it.

    Amar
    http://www.americansdebate.com

  • Matt F

    ROFLMAO. That’s funny. This article goes in my all time top favorites of RSS items I’ve seen.

  • Jay

    Google geeting ready to compete in a new market. Watch out St. Nick.

  • Anonymous

    Vacation? Where to?

  • Anonymous

    I wonder how they got your address ?

  • Anonymous

    I wonder how they got your address ?

  • Anonymous

    Yeah right. Sounds like Al needed something to post – so he dreamed this up. Is that how you guys manage postings on your “Corporate Blogs”, too?

  • oy ve – and the virus spreads

  • amazing! are you sure it is google itself who sent you the letter?

  • That’s hilarious!

    I’m now going off to read your article and hopefully I’ll find enough inspiration to write a post titled “Google, I want a new car… (make sure its got a/c, gps mapping, and some cool sound system)“.

  • We couldn’t believe it either, but it’s on Google letterhead and in a Google envelope. Al posted the office address in the first post, so they knew where to send it.

    Google has read Marketing Pilgrim for a while, we’re just glad they care about the health of search marketers. 😉

    We’re working on uploading a scan of the letter for all you doubters. 🙂

  • Umm.. what makes you believ that its google and not some prankstar?

  • Anonymous

    Pain Away(TM) rocks. Acetylsalicylic acid, Acetaminophen, and Caffeine all in one little pill. I used to pop way too many of these when I was a 9-5 county employee.

    -p.

  • Glad to hear they have a sense of humor. I wish more companies were like that–

  • When Vin Diesel talks, Google listens.

  • Anonymous

    I know for a fact that the sender (Adam Lasnik) is indeed a Google employee.

  • Anonymous

    “They have more time in their hands than I thought”

    Google employees _are_ allowed to devote 20% of their time to personal projects…

  • Well, I’m glad you got a favourable response. It’s great to know that Google cares for its users. Now if only they would visit my Blog 😀

    Jon Z | http://jzencovich.blogspot.com

  • So Adam, how about posting confirmation at the Inside Adwords blog? Or maybe your own blog – http://www.bladam.com/ 😉

  • Now that’s PR! =D

  • Andy… guess we were thinking the same thing! I just did post a note on my blog:
    http://www.bladam.com/main/entry/under-the-microscope/

    What a crazy Friday! 🙂

  • I just noticed Adam actually replied on digg. His comment states:
    I’m the guy from Google who sent the note and pill packet :). Just took me a minute or two, and I figured Al’d get a chuckle. This definitely got, um, a bit wider coverage than I expected!
    http://www.bladam.com/main/entry/under-the-microscope/

  • Wow! It makes me say “Google, I sure need some help paying my tution fees.” lol 😀

  • That’s… kind of scary.

  • Thats pretty cool. I wish Microsoft would do the same, but then again that would be a lot of asprin!

  • bob

    I am sending an email too, I need the pills too, adam is one funny guy

  • Hah – you gotta love Google for that. Very impressive!

  • Dear Google,

    I need a laptop so I can write when ever my mood come

  • Humans like humans.

    I’m sure that one of the reasons for Google’s success is that they don’t stop their employees from acting like humans; on the contrary, they seem to encourage it.

    I use Google Adwords and I use Google to search, and always feel as though I’m dealing with a small friendly company. When you think how big they are, that’s amazing.

    I wish I felt the same about other large corporations I have dealt with…

  • Anonymous

    REALY GOOD… I LOVED IT!!!

  • Wish Maker

    mywish.google.com

  • Anonymous

    Manda um email para o google dizendo que não suporta mais a terra… quem sabe eles não enviam uma passagem para Marte?

    R@ptor

  • D.ivd

    Pessa para Google instalar uma filial em Barueri РṢo Paulo РBrasil

  • you are extremely lucky, how many people get aspirin from google.

  • This rocks!

    Those ppl @ google have a sense of humour after all :=)

  • No doubt google is going up to the top with these PR tricks.

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  • Jose

    Google is all about the money

  • wow i want to see what they’ll do next…

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  • Awesome!

  • every year google send a give to google adsense publisher, but not all, only publisher who have huge visitor… ha.. ha..

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  • Awesome…

  • Hahahaha I knew Google is best company in world!

  • ADI BOY

    I do not have an google account but i still use it fo searching webs.east or west google is the best

  • dnn

    Very effective way for interact with clients:)

  • Why a picture of Peter Brady on your blog?

  • I think google is awesome, obviously they’ve got a good sense of humor.

  • awesome and very effective.

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  • whats there on the right side?

  • the great way of communicate with his customer.

  • David

    What is http://www.congoo.com and is it the same as linkedin and facebook?

  • Wow, truely amazing Andy! No force them to give you a big share of the company ^^

  • Google always had good relation with search marketeres and other professionals in the fields. That’s something to be appreciated.

  • it is an awesome thing. it is great to communicate via this way

  • Thats pretty cool. Google is awesome, obviously they’ve got a good sense of humor. i love google:)

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  • Always a good thing the read some information on your web – site , thanks

  • OMG that’s nice

  • Genius 🙂

  • New service – Google Post offline.

  • unbelivable

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  • lol That’s really funny. I love Google

  • ROFL! I find this very funny. But at the same time, its cool they actually took the time to do something besides a form letter. Its creative, and thats why Google stays on top. They market very well in non conventional ways such as this.

  • this is realy funny 😀

  • Regards from Copenhagen Colocation. Yes Inside Blog gives very good tips, but as we, administrate more than 100 campains desktop) is hopeless slow on web and the AdWords Editor does not have all the facilities as on web. This really means that the advertizer pays a lot because of slow and missing funtionality.

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  • You are damn lucky. I tried to contact someone from Google several times but no one replied.

  • This is really amazing,
    they send medical pill for free.
    Hahahaha

  • people who work at google must be having the time of their life. got to be the best place to work and explore our full potential. just take a look at what they have been doing to their algorithms. always changes but i believe it is for the better because if they don’t do that people with less money will be bulldozer by people with money.

  • Though these guys can be very nice sometimes they blocked my account with 2k on it.

  • I guess, that’s becouse they geeting ready to compete in a new market.

  • That is cool. This company has great PR.

  • amazing! are you sure it is google itself who sent you the letter?

  • you are you sure it is google itself who sent you the letter?

  • Hehe hilarious!
    I think I deserve one of those letters too for all the pain the quality score is causing me 😉

  • LOL ! Google takes care for its customers… 😉

  • Thank’s.Very good.

  • I think these blog is really useful for new comers and Excellent resource list.
    It´s a very interesting Blog and simple answer of many questions.
    Keep up the good work!
    Thanks it helps me a lot…

  • Very Cool, i get answers on all my 4 letters within a few days, so i guess it works, the 750 billion Google.

  • LOOOL!!!

    Man that’s totally crazy! That’s why i luv Goooogle.

  • no more worries, caused by google 😉

  • Hehe, better be careful. THat might have not been aspirin they sent you. lol.

  • Google geeting ready to compete in a new market.

  • this is really ridiculous 🙂

  • Thanks for very interesting article.

  • This is totally h i l a r i o u s!!

    Never heard once in my life of such responses by Google.

    At least they have a sense of humor.

    Thanks for posting dude 🙂 🙂

  • I allways get answers from Google within a week, but this is amazing.

  • Nice page – Thank’s.Very good.

  • lol
    very very cool response by Google.

    Bravo Google

  • My experience with Google is okay. Nice heavy priced Appliances which allways works perfectly and with superb support.

  • Good for Google! Hehe!

  • Is use Google Adwords everyday and cant find anything better out there. I am sure the owners will be the richest in the world because of Adwords.

  • Hehe this is the first cool letter i saw from google!

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  • Google always had good relation with search marketeres and other professionals in the fields

  • Google always had good relation with search marketeres and other professionals in the filds

  • Awesome!

  • wow so many comments here.. Two thumbs up for google!

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  • Google always had good relation with search marketeres and other professionals in the fields too.

  • What in the world.. Google is sporting man. are you really wrote ‘Dear Google, i need a vacation’ ?
    hehe

  • But how they could know your adress?!

  • i am glad to read that thanks

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