Dr. Google Sends Pain Relief

By Al Scillitani

Added 3:45 est July 14, 2006

WOW! Digg.com is going crazy!!! For those “unbelievers,” here it is, the actual scanned letter. I am sure new comments will appear that I wrote it, but I am not sure how I can prove I did not. I guess you are going to have to take my word for it :) Al

UPDATE 2 (from Andy): Google has emailed me to confirm the letter was from them. The sender is Adam Lasnik, one of Matt Cutt’s search evangalists. Google certainly knows how to keep good relations with search marketers, and it just proves that Google thrives on word of mouth.

UPDATE 3: We told you! ;-) Google’s Adam Lasnik confirms he sent Al the stuff he needed to ease his headache.

Today’s article is below.


Several days ago, I wrote an article titled, “Dear Google, You’re Giving Me a Headache.” To my surprise, they sent me the pain relief I requested.

After a meeting at Fortune Interactive, where I was actually discussing Google reporting, I went to my desk and found an envelope from Google. I opened the envelope and a small pack of acetaminophen fell out. The hand written letter said:

Dear Al,

I hope this helps you keep up with the many Adwords changes.

PS – You are reading the Inside Adwords Blog, right?

Google continues to amaze me. Even though they are a huge company, they obviously found my article on Marketing Pilgrim, got some acetaminophen, wrote a letter, and mailed it to me. This may not have taken much of their time, but I am sure it is the small things, like this, that make their employees love working there.

I took the acetaminophen, read their “Inside Adwords” Blog, and I feel a lot better. As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.”

  • david_dalka4gsb@yahoo.com

    Funny, I posted about this yesterday where I encouraged people to wait and see how they responded.

    I view this all as a recognition of what they have to do to become a customer listening organization.

    I’d like them to mail me some things to. I might have to make a new post on that.

  • http://alpascual.com/blog/al Albert Pascual

    Can’t believe they actually send you pills! They read it, find you address and send you pills. They have more time in their hands than I thought


  • Anonymous

    > As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.�

    You can expect to receive link http://www.vast.com/v.php?v=vacation_rentals&o=

  • Anonymous

    Maybe I should write “Dear Google, I need a BMW”

  • Anonymous

    Why a picture of Peter Brady on your blog?

  • http://www.blogger.com/profile/11960618 Al Scillitani


    Tell them you need $1,000,000 and we can split it :)

  • Will

    lol thats great :)

  • http://www.americansdebate.com Amar

    They should start a distribution of the acetaminophen since I got confused with the changes to Adwords after coming back to use it.


  • Matt F

    ROFLMAO. That’s funny. This article goes in my all time top favorites of RSS items I’ve seen.

  • Jay

    Google geeting ready to compete in a new market. Watch out St. Nick.

  • Anonymous

    Vacation? Where to?

  • Anonymous

    I wonder how they got your address ?

  • Anonymous

    I wonder how they got your address ?

  • Anonymous

    Yeah right. Sounds like Al needed something to post – so he dreamed this up. Is that how you guys manage postings on your “Corporate Blogs”, too?

  • http://www.blogger.com/profile/3104555 Jason Dowdell

    oy ve – and the virus spreads

  • http://dandyland.org dandyna

    amazing! are you sure it is google itself who sent you the letter?

  • http://rolandog.com rolandog

    That’s hilarious!

    I’m now going off to read your article and hopefully I’ll find enough inspiration to write a post titled “Google, I want a new car… (make sure its got a/c, gps mapping, and some cool sound system)“.

  • http://www.blogger.com/profile/1685318 Andy Beal

    We couldn’t believe it either, but it’s on Google letterhead and in a Google envelope. Al posted the office address in the first post, so they knew where to send it.

    Google has read Marketing Pilgrim for a while, we’re just glad they care about the health of search marketers. ;-)

    We’re working on uploading a scan of the letter for all you doubters. :-)

  • http://www.pallab.net Pallab

    Umm.. what makes you believ that its google and not some prankstar?

  • Anonymous

    Pain Away(TM) rocks. Acetylsalicylic acid, Acetaminophen, and Caffeine all in one little pill. I used to pop way too many of these when I was a 9-5 county employee.


  • http://www.blogger.com/profile/11260081 Tony

    Glad to hear they have a sense of humor. I wish more companies were like that–

  • http://www.blogger.com/profile/14700335 Brent Brandow

    When Vin Diesel talks, Google listens.

  • Anonymous

    I know for a fact that the sender (Adam Lasnik) is indeed a Google employee.

  • Anonymous

    “They have more time in their hands than I thought”

    Google employees _are_ allowed to devote 20% of their time to personal projects…

  • http://www.blogger.com/profile/25951478 Jonathan Zencovich

    Well, I’m glad you got a favourable response. It’s great to know that Google cares for its users. Now if only they would visit my Blog :D

    Jon Z | http://jzencovich.blogspot.com

  • http://www.blogger.com/profile/1685318 Andy Beal

    So Adam, how about posting confirmation at the Inside Adwords blog? Or maybe your own blog – http://www.bladam.com/ ;-)

  • http://www.blogger.com/profile/6977212 Mike Abundo

    Now that’s PR! =D

  • http://www.blogger.com/profile/1653164 Adam Lasnik

    Andy… guess we were thinking the same thing! I just did post a note on my blog:

    What a crazy Friday! :-)

  • http://www.blogger.com/profile/11960618 Al Scillitani

    I just noticed Adam actually replied on digg. His comment states:
    I’m the guy from Google who sent the note and pill packet :). Just took me a minute or two, and I figured Al’d get a chuckle. This definitely got, um, a bit wider coverage than I expected!

  • http://www.blogger.com/profile/17000611 Mark

    Wow! It makes me say “Google, I sure need some help paying my tution fees.” lol :D

  • http://blog.brownco.ws Brian

    That’s… kind of scary.

  • http://www.mrcheapstuff.com Coupon King

    Thats pretty cool. I wish Microsoft would do the same, but then again that would be a lot of asprin!

  • http://www.tutorialsall.com/ bob

    I am sending an email too, I need the pills too, adam is one funny guy

  • http://www.timw.com timw

    Hah – you gotta love Google for that. Very impressive!

  • http://andri.andriani.web.id andriansah

    Dear Google,

    I need a laptop so I can write when ever my mood come

  • http://www.prop-forward.com John Ellis

    Humans like humans.

    I’m sure that one of the reasons for Google’s success is that they don’t stop their employees from acting like humans; on the contrary, they seem to encourage it.

    I use Google Adwords and I use Google to search, and always feel as though I’m dealing with a small friendly company. When you think how big they are, that’s amazing.

    I wish I felt the same about other large corporations I have dealt with…

  • Anonymous


  • Wish Maker


  • Anonymous

    Manda um email para o google dizendo que não suporta mais a terra… quem sabe eles não enviam uma passagem para Marte?


  • D.ivd

    Pessa para Google instalar uma filial em Barueri РṢo Paulo РBrasil

  • http://www.blogger.com/profile/4069427 Ankit Sud

    you are extremely lucky, how many people get aspirin from google.

  • http://elaughs.blogspot.com rKwon

    This rocks!

    Those ppl @ google have a sense of humour after all :=)

  • http://z-from-a.blogspot.com A to Z of World

    No doubt google is going up to the top with these PR tricks.

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  • Jose

    Google is all about the money

  • http://paginasamarillascr.com Oscar

    wow i want to see what they’ll do next…

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  • http://www.babyjebus.net Baby Jebus


  • http://my-first-baby.blosgpot.com Darin

    every year google send a give to google adsense publisher, but not all, only publisher who have huge visitor… ha.. ha..

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  • http://grazitaly.spaces.live.com/ grazitaly


  • http://www.punmiris.com/ parfemi

    Hahahaha I knew Google is best company in world!


    I do not have an google account but i still use it fo searching webs.east or west google is the best

  • http://www.mikroproje.com dnn

    Very effective way for interact with clients:)

  • http://www.seoups.com/ seoups.com

    Why a picture of Peter Brady on your blog?

  • http://www.alfredfox.com Freelance Website Design

    I think google is awesome, obviously they’ve got a good sense of humor.

  • http://www.addsitelink.com AddA

    awesome and very effective.

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  • http://www.online-marketing-news.de Paul Buchhorn – Online Marketing News

    whats there on the right side?

  • http://www.bidmylink.com Bidda

    the great way of communicate with his customer.

  • David

    What is http://www.congoo.com and is it the same as linkedin and facebook?

  • http://www.study-habits.com/study-guide.html Study Guide

    Wow, truely amazing Andy! No force them to give you a big share of the company ^^

  • http://www.bogaziciperde.com Perde

    Google always had good relation with search marketeres and other professionals in the fields. That’s something to be appreciated.

  • http://www.zuqy.net zuqy

    it is an awesome thing. it is great to communicate via this way

  • http://www.superodev.com ödev sitesi

    Thats pretty cool. Google is awesome, obviously they’ve got a good sense of humor. i love google:)

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  • http://www.optiktrick.de optik trick

    Always a good thing the read some information on your web – site , thanks

  • http://provillusshop.com Alex

    OMG that’s nice

  • http://blog.dantup.me.uk/ Danny Tuppeny

    Genius :)

  • http://symbiancorner.blogspot.com William

    New service – Google Post offline.

  • http://www.kredit-seite24.de kredi


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  • http://provillusshop.com/ Alex

    lol That’s really funny. I love Google

  • http://www.vbulletin-faq.com Joeychgo

    ROFL! I find this very funny. But at the same time, its cool they actually took the time to do something besides a form letter. Its creative, and thats why Google stays on top. They market very well in non conventional ways such as this.

  • http://www.fern-studiengang.de Studium

    this is realy funny :D

  • http://www.verinet.dk/co-location.htm Steen Clausen, Colocation CTO

    Regards from Copenhagen Colocation. Yes Inside Blog gives very good tips, but as we, administrate more than 100 campains desktop) is hopeless slow on web and the AdWords Editor does not have all the facilities as on web. This really means that the advertizer pays a lot because of slow and missing funtionality.

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  • http://acnezinestore.com/ Sava

    You are damn lucky. I tried to contact someone from Google several times but no one replied.

  • http://www.linksbuilding.net/blog/index.php asso

    This is really amazing,
    they send medical pill for free.

  • http://make-extra-money-at-home.50webs.com ScamFreeMoneyMaker

    people who work at google must be having the time of their life. got to be the best place to work and explore our full potential. just take a look at what they have been doing to their algorithms. always changes but i believe it is for the better because if they don’t do that people with less money will be bulldozer by people with money.

  • http://breastactivesplus.com/ John

    Though these guys can be very nice sometimes they blocked my account with 2k on it.

  • http://www.herbal-colon-cleanser.com/ Megan

    I guess, that’s becouse they geeting ready to compete in a new market.

  • http://provillusstore.com Amber

    That is cool. This company has great PR.

  • http://www.berghexn.de Skischule

    amazing! are you sure it is google itself who sent you the letter?

  • http://www.berghexn.de Skischule

    you are you sure it is google itself who sent you the letter?

  • http://tarif-angebote.de/ Handy

    Hehe hilarious!
    I think I deserve one of those letters too for all the pain the quality score is causing me ;)

  • http://www.fernstudium-vergleich.de Fernstudium

    LOL ! Google takes care for its customers… ;-)

  • http://www.perde.biz perde firmaları

    Thank’s.Very good.

  • http://www.tapeten-versand.de Tapeten

    I think these blog is really useful for new comers and Excellent resource list.
    It´s a very interesting Blog and simple answer of many questions.
    Keep up the good work!
    Thanks it helps me a lot…

  • http://www.abcdesign.dk/business-intelligence.htm Gry Gabrielle WebDesign

    Very Cool, i get answers on all my 4 letters within a few days, so i guess it works, the 750 billion Google.

  • http://artmakers.blogspot.com Just An Artist


    Man that’s totally crazy! That’s why i luv Goooogle.

  • http://www.gewerbe-anmelden.info Gewerbeanmeldung

    no more worries, caused by google ;-)

  • http://www.corecreativegroup.com J.L.Graham

    Hehe, better be careful. THat might have not been aspirin they sent you. lol.

  • http://www.bronepol.ru Satna

    Google geeting ready to compete in a new market.

  • http://mp3here.biz Plies

    this is really ridiculous :)

  • http://skischule-berghexn.de Ski Schule

    Thanks for very interesting article.

  • http://gadgetholic.blogspot.com 3ngadget

    This is totally h i l a r i o u s!!

    Never heard once in my life of such responses by Google.

    At least they have a sense of humor.

    Thanks for posting dude :) :)

  • http://www.verinet.dk/co-location.htm Verinet Server Hosting Center

    I allways get answers from Google within a week, but this is amazing.

  • http://www.bayerischerwald.com Bayerischerwald

    Nice page – Thank’s.Very good.

  • http://aboutoracle.blogspot.com OraDBA

    very very cool response by Google.

    Bravo Google

  • http://www.michael.dk/http://www.michael.dk/english.htm Michael The Free Mason

    My experience with Google is okay. Nice heavy priced Appliances which allways works perfectly and with superb support.

  • http://www.secureyourtrademark.com trademark registration

    Good for Google! Hehe!

  • http://www.udviklingshuset.dk/art_livsplaner.htm Maria Livsplan

    Is use Google Adwords everyday and cant find anything better out there. I am sure the owners will be the richest in the world because of Adwords.

  • http://www.yellobook.eu yellowpages

    Hehe this is the first cool letter i saw from google!

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  • http://www.perdecisitesi.com stor perde

    Google always had good relation with search marketeres and other professionals in the fields

  • http://www.perdecisitesi.com stor perde

    Google always had good relation with search marketeres and other professionals in the filds

  • http://www.storperde.com storperde


  • http://mp3lagumelayu.blogspot.com Mp3 Lagu Melayu

    wow so many comments here.. Two thumbs up for google!

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  • http://www.addlinkyour.com Add Your Link

    Google always had good relation with search marketeres and other professionals in the fields too.

  • http://leather.loveseats.opocot.com Leather Sofa

    What in the world.. Google is sporting man. are you really wrote ‘Dear Google, i need a vacation’ ?

  • http://pda-movie.com Maxim

    But how they could know your adress?!

  • http://www.afrolingerie.com lingerie fashion videos

    i am glad to read that thanks

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