Marketing Pilgrim

Popular RSS feed distributor, Feedburner, has snapped-up Blogbeat, a company offering user-friendly statistics for blogs.

Mark Evans has tested Blogbeat…

…it’s a good service. That said, Blogbeat has been plagued recently by performance issues - perhaps caused by the growing pains of heavy traffic. As well, I’m not sure how successful Blogbeat’s subscription service ($24 a year) has been faring. With FeedBurner’s financial support, Blogbeat should have the financial resources it needs to improve.

As Mark suggests, this could be the start of a new trend of smaller acquisition deals.

I love the way Feedburner and Blogbeat are explaining the deal on the Blogbeat site.

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