In a San Francisco Chronicle story published today, Google admits that it doesn’t expect every product it launches to be a category-killer.
Google executives acknowledge that some of the company’s products are more a shot in the dark than a deliberate strategy. Their philosophy is to introduce features as quickly as possible, even if they are incomplete, and make improvements later based on feedback.
Sergey Brin, Google’s co-founder, responded to the snickers at the company’s media day for journalists in May, saying, “I think what we need to do better is sort of communicate the things that we actually expect to work well and the things that — really, you guys are the guinea pigs.”
Why not do that? Let’s see what you really think will be a success and see if it happens.