Google Click Fraud Settlement Confirmed



MarketWatch brings word that an Arkansas state judge had give the final approval for the $90 million click fraud settlement.

By approving the settlement Thursday, Miller County Judge Joe Griffin effectively ends Google’s participation in the class-action lawsuit, which was filed by two Arkansas businesses and Internet advertisers Lane’s Gifts and Collectibles and Caulfield Investigations in February 2005.

But it won’t necessarily end the case, which has ballooned in scope into a class action and represents tens of thousands of Google advertisers. The settlement’s being contested in another lawsuit filed in California that’s still pending.

I’ll be at the Googleplex in a few weeks, I’ll let you know if I see champagne! ;-)

Via SEW.

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  1. [...] Looking through the legal document, I noticed the lead party in the lawsuit was Lane’s Gifts and Collectibles. A quick Google search showed that this was the same party that was involved in the 2006 Google Click Fraud Settlement. [...]