Marketing Pilgrim

MarketWatch brings word that an Arkansas state judge had give the final approval for the $90 million click fraud settlement.

By approving the settlement Thursday, Miller County Judge Joe Griffin effectively ends Google’s participation in the class-action lawsuit, which was filed by two Arkansas businesses and Internet advertisers Lane’s Gifts and Collectibles and Caulfield Investigations in February 2005.

But it won’t necessarily end the case, which has ballooned in scope into a class action and represents tens of thousands of Google advertisers. The settlement’s being contested in another lawsuit filed in California that’s still pending.

I’ll be at the Googleplex in a few weeks, I’ll let you know if I see champagne!

Via SEW.

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