Google Gets Transparent with Invalid Clicks
Google’s figured out a way to calm down the hype surrounding click fraud – let Adwords advertisers see for themselves which clicks Google has detected as invalid.
According to CNET, starting today Google will start revealing to advertisers the number of invalid clicks for their ads.
…advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.
So, anyone know exactly what Google considers to be an “invalid click”? I’m sure they can identify multiple clicks from the same IP, but what about the more complex zombie networks?
I think this is a very smart and sincere move on Google’s part. Most advertisers will be content, now that Google is showing them exactly what clicks have been discounted. That being said, a lot of advertisers will still benefit from conducting their own click-fraud monitoring – at least until they feel comfortable that Google is picking up the same invalid clicks as they are seeing.