Comments on: Google Gets Transparent with Invalid Clicks http://www.marketingpilgrim.com/2006/07/google-gets-transparent-with-invalid.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.marketingpilgrim.com/2006/07/google-gets-transparent-with-invalid.html/comment-page-1#comment-592 Anonymous Thu, 27 Jul 2006 17:36:00 +0000 http://localhost:8888/wp_import/2006/07/google-gets-transparent-with-invalid-clicks.htm#comment-592 5 years ago, there was much debate on pooling our knowledge and data with a number of the 2nd PPC engines to help identify affiliate fraud practices; but nothing came of it. For this initiative it needed GoTo or Findwhat to lead, and both organizations at the time considered their respective methods as part of their business advantage. To a large measure they where right. Over the years, we at Mamma.com have found unique and interesting methods to extract valid eyeballs and ROI from traffic that in large, is worthless. I've equated this to something like oil refinery. Cheers, Patrick Hopf EVP Mamma.com 5 years ago, there was much debate on pooling our knowledge and data with a number of the 2nd PPC engines to help identify affiliate fraud practices; but nothing came of it. For this initiative it needed GoTo or Findwhat to lead, and both organizations at the time considered their respective methods as part of their business advantage. To a large measure they where right. Over the years, we at Mamma.com have found unique and interesting methods to extract valid eyeballs and ROI from traffic that in large, is worthless. I’ve equated this to something like oil refinery.

Cheers,

Patrick Hopf
EVP
Mamma.com

]]> By: MikeOK http://www.marketingpilgrim.com/2006/07/google-gets-transparent-with-invalid.html/comment-page-1#comment-591 MikeOK Wed, 26 Jul 2006 18:20:00 +0000 http://localhost:8888/wp_import/2006/07/google-gets-transparent-with-invalid-clicks.htm#comment-591 Hi Andy I really like this move on Google's part. It's the dark that they all should fear. My hope is that all of the major players open their logs to one another. This way, I believe they could find more fraud and maybe tame some of the larger zombie networks. By analysing all PPC traffic as a whole, this cloudy picture could become a lot clearer. Likely a new organization should be formed with representatives from each contributing company. I can understand the initial hesitation to this but it might be the only way to save this golden goose. Hi Andy
I really like this move on Google’s part. It’s the dark that they all should fear. My hope is that all of the major players open their logs to one another. This way, I believe they could find more fraud and maybe tame some of the larger zombie networks. By analysing all PPC traffic as a whole, this cloudy picture could become a lot clearer.
Likely a new organization should be formed with representatives from each contributing company. I can understand the initial hesitation to this but it might be the only way to save this golden goose.

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