Ok, so ZDNet has likely taken Google CEO, Eric Schmidt’s comments out of context, but it looks as though the search engine top-dog believes click fraud should be left alone to self-correct.
According to Schmidt, Googleâ€™s auction-based pay-per-click advertising model is inherently self-correcting. Schmidtâ€™s scenario for what would happen if Google did not police click fraud and it was â€œrampantâ€?:
“Eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser will realize that these are bad clicks, in other words, the value of the ad declines, so over some amount of time, the system is in-fact, self-correcting. In fact, there is a perfect economic solution which is to let it happen.”
Darn it, that’s the philosphy I’ve been spouting for years now. I can’t possible agree with Google on a topic, what would my readers think? Maybe I need a new stance on click fraud!