Every once in a while a new client will come to Fortune Interactive with a banned or penalized website in Yahoo. Here are the steps that need to be taken to get your site re-indexed. Just to give you a heads up, this process may appear short on paper, but actually takes a lot of work and it may take months for your site to start ranking again in Yahoo.
Why were you penalized? Read Yahooâ€™s editorial guidelines. Go through it line by line and check your site for anything and everything that could be causing the issue. Were you using another SEO company that was using improper practices that you may not know about? Did your web developer/designer feel it would be a good idea to add text the same color as your background? Do you have multiple sites with duplicate content or massive crosslinking issues? As the site owner, you may not even know these practices are going on.
According to Yahoo, these are some of the most common problems:
- Cloaking (showing crawlers deceptive content about a site)
- Massive domain interlinking
- Use of affiliate programs without the addition of substantial unique content
- Use of reciprocal link programs (aka “link farms”)
- Hidden text- Excessive keyword repetition
Fix all issues that may be causing the penalty. Depending on the problem, this may be a very quick and simple fix (removal of hidden text) or a major project that will take weeks to complete (crosslinking and duplicate copy issues).
Do not submit until everything is fixed. You must submit the fixed site using the proper Yahoo Re-Review form. The form is easy to fill out, but the reply you get is the problem. Once you feel everything is corrected and you re-submit, you will get an email from Yahoo stating:
Hello, Thank you for writing to Yahoo! Search.
The re-review process takes several weeks to complete. At this time, we cannot give you specific details why your site has been penalized. Please check http://search.yahoo.com to see if your site has been included in the index. You will not be receiving further notification from Yahoo!.
Thank you again for contacting Yahoo! Customer Care.
You will have to wait â€œseveral weeksâ€? before you know if you have been re-indexed. If after several weeks you still see a problem with your site in Yahoo, you will have to start the entire process over again and wait another â€œseveral weeks.â€? Yahoo will not tell you what is specifically wrong with your site, you must find this information out on your own. Donâ€™t bother trying to call Yahoo, you will waste your entire day trying to get a hold of someone and when you finally do, their answer will be that they can not respond to specific sites issues and to try paid inclusion.