If You’re Not a 14-Year-Old Girl Writing About Your Cat, You Shouldn’t Be Blogging!



The Pew Internet & American Life Project released a new survey that looks at the landscape of the blogosphere.

The Washington Post has a nice summary of the stats, but also has this killer quote…

“The average blogger is a 14-year-old girl writing about her cat,” said Alexander Halavais, an assistant professor of interactive communications at Quinnipiac University in Connecticut.

Darn it, I’m not even average!

Guy Kawasaki supplied his thoughts on the study and links to the pdf of the findings.

  • rcjordan

    >14/cat

    You and I both know that this has more than a hint of truth in it. What I do see happening in blogs is that there is a professional-level class of “magazine” or “Kiplinger” style sites that are more than worthwhile, though not always on their own merits as a free-standing site. By that, I mean that it sometimes takes 3 or 4 blogs repeating the same title to make the necessary impression that this is big or breaking news.

    Coming to Roadshow, Andy?

  • http://www.blogger.com/profile/1685318 Andy Beal

    I think they estimated that only about 10,000 blogs have an audience outside friends and family.

    When and where is the roadshow – you’re going to tell me it’s in Scotland again, aren’t you? ;-)

  • rcjordan

    Copenhagen, and hosted by Danish SEO/M firm Notabene (old Viking friends of mine) this year –but that’s the only hints I’m giving you. You’re supposed to be a search engine hot-shot, you should be able to find it, hhh.

  • http://www.blogger.com/profile/1685318 Andy Beal

    *Yawn* why would I search when I can push your buttons and get the answer? ;-)

    Now, be nice with your reply, you know I moderate these comments. ;-)

    PS. Are you still in the area, we should grab lunch!

  • rcjordan

    >lunch

    Yes we should, I’ll even buy. That said, I do try to stay out of that hell-hole RDU area as much as possible so it may be a while. Why don’t you run up that mega-corporation expense account and head over this way?

  • http://www.blogger.com/profile/1685318 Andy Beal

    “mega-corporation expense account” – you do know that I left WebSourced, don’t you? I’m at a start-up now and would have to hitch a ride with the pets and cargo! ;-)