Google’s figured out a way to calm down the hype surrounding click fraud – let Adwords advertisers see for themselves which clicks Google has detected as invalid.
According to CNET, starting today Google will start revealing to advertisers the number of invalid clicks for their ads.
…advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.
So, anyone know exactly what Google considers to be an “invalid click”? I’m sure they can identify multiple clicks from the same IP, but what about the more complex zombie networks?