Corporate Blog Owners See Increased Traffic and Press

Cymfony and Porter Novelli interviewed 73 corporate blog owners to understand what resources corporations are allocating to their blogging efforts and what results they are seeing.

Among many of the stats released, they found…

* The majority of companies surveyed (76 percent) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s)
* 75 percent of respondents reported that the initial goals of their blogs have been met

So what are you waiting for? If you need help starting a corporate blog, we’d be happy to help!

Yahoo Inks Deal with Zillow

Zillow is a cool service for anyone looking to buy or sell a home. Being able to overlay property information and values over satellite imagery is a great idea.

Yahoo obviously like Zillow too as they have just announced a partnership that will see Zillow info offered at Yahoo Real Estate.

Google’s Norvig Challenges Berners-Lee

While it can be fun to watch a heavyweight boxing fight, sometimes it can be even more enjoyable to watch two intellectual heavyweights go at it.

That happened recently when Google Peter Norvig challenged internet pioneer Tim Berners-Lee of the his idea for a Semantic Web.

If I can pull Mike Marshall away from his work on the next SEMLogic case study, I’ll ask him to offer his thoughts.

UPDATE: Either Mike invented a time-machine or he’s just ahead of the game when it comes to the Semantic Web – either way he tells me he gave his thoughts on the topic back in January.

Yahoo Delays Upgrade To Paid Search Interface

Today’s Wall Street Journal has an article titled “Yahoo Net Plummets Almost 80%; Ad-System Upgrade I Delayed.”

Terry Semel, Yahoo Chief Executive, states “Given the complexity and importance of going to market with an application of this scale, it probably requires a little more time than we originally anticipated.”

Instead of the system being ready around the 3rd or 4th quarter of 2006, it will be delayed to the 1st quarter of 2007.

Investors Get Double Blow from Yahoo

According to the AP, Yahoo managed to meet analysts expectations for Q2 but revealed their new interface for paid search ads would be delayed.

A delay in launching a platform, that investors had hoped would drive up revenues, and quarterly earnings down nearly 80% compared to the same quarter in 2005, left Yahoo’s stock price with nowhere to go but down.

Investors have been eagerly awaiting the new ad platform, hoping the improvements would enable Yahoo to do a better job displaying short ads for Yahoo’s audiences to click. The clicks on those ads, which typically appear as text on the top and sides of Web pages, are critical because they trigger commissions for Yahoo and its partners.

Will Google Follow Yahoo, For Once?

Yahoo will be changing to its new interface soon. It will be very similar to Googles interface, except for one really neat feature. According to a post on WebmasterWorld.com you will still be able see your competitors bids.

I think this is great, but would love for it to go even a step further and show click through rates (CTR) as well. Yes, with this information we will probably be able to figure out the rest of their criteria for positioning, but is this a bad thing? If my bid and CTR are the same as my competitor, yet I am ranking lower, I have a choice of either raising my bid or creating a better, more relevant, landing page. Either way Yahoo wins. If I raise my bid, they make more money, if I create a better landing page, their content improves for the user.

Direct Navigation Advertising Matures Beyond Porn

It used to be that guessing a domain name, by directly typing it into your browser, would lead you to a site that would make even Hugh Hefner blush.

These days, “direct navigation” is used by 70% of web users and is estimated to be a $400-800 million advertising market.

The Miami Herald takes a closer look at companies betting that you’ll guess a site’s URL rather than search on Google or Yahoo.