Cymfony and Porter Novelli interviewed 73 corporate blog owners to understand what resources corporations are allocating to their blogging efforts and what results they are seeing.
Among many of the stats released, they found…
* The majority of companies surveyed (76 percent) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s)
* 75 percent of respondents reported that the initial goals of their blogs have been met
So what are you waiting for? If you need help starting a corporate blog, we’d be happy to help!