Podcasts More Popular Than Blogging?
ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study’s claims…
“More people have downloaded a podcast lately than have published a blog”
It’s not apples to apples, folks. What we need to compare is how many have published a blog, compared to the number publishing a podcast OR how many have read a blog compared to those who have listened to a podcast. I’m sure blogs trump podcasts in either scenario.