Podcasts More Popular Than Blogging?

ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study’s claims…

“More people have downloaded a podcast lately than have published a blog”

It’s not apples to apples, folks. What we need to compare is how many have published a blog, compared to the number publishing a podcast OR how many have read a blog compared to those who have listened to a podcast. I’m sure blogs trump podcasts in either scenario.

  • http://www.clickz.com Kevin Newcomb

    Hi Andy,

    Of course you’re right, and I should have dug deeper yesterday. I’ve done so today, and found that twice as many people read blogs as listen to podcasts, according to Nielsen/NetRatings.

    Specifically, 14.4% of the U.S. population, or about 20.2 million people, have read a blog in the past month, compared to the 6.6%, or 9.2 million people, that have downloaded a podcast.

    Thanks for keeping me honest,
    Kevin

  • http://www.blogger.com/profile/1685318 Andy Beal

    Hi Kevin – I certainly wasn’t aiming comments at you, more the study. :-)