Marketing Pilgrim

Smarter.com today launches a new look online shopping search engine. As part of the re-launch, Smarter also plans to start crawling the web and indexing product listings as a compliment to its existing paid advertisers.

ClickZ has additional details, including…

With Smarter.com’s new comprehensiveness comes an increased emphasis on soft goods, such as clothing. For those categories, the company has created a clustering technology to allow users to narrow searches by attributes such as brand, color, fabric and fit. Smarter.com believes allowing people to narrow results will result in advertisers receiving more qualified leads.

Smarter.com is a client of Fortune Interactive.

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