Posted July 5, 2006 9:36 am by with 0 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page today launches a new look online shopping search engine. As part of the re-launch, Smarter also plans to start crawling the web and indexing product listings as a compliment to its existing paid advertisers.

ClickZ has additional details, including…

With’s new comprehensiveness comes an increased emphasis on soft goods, such as clothing. For those categories, the company has created a clustering technology to allow users to narrow searches by attributes such as brand, color, fabric and fit. believes allowing people to narrow results will result in advertisers receiving more qualified leads. is a client of Fortune Interactive.