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	<title>Comments on: Your Company Sucks!  Are You A Target Of A Disgruntled Employee?</title>
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	<link>http://www.marketingpilgrim.com/2006/07/your-company-sucks-are-you-a-target-of-a-disgruntled-employee.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Gradiva Couzin</title>
		<link>http://www.marketingpilgrim.com/2006/07/your-company-sucks-are-you-a-target-of-a-disgruntled-employee.html/comment-page-1#comment-482</link>
		<dc:creator>Gradiva Couzin</dc:creator>
		<pubDate>Wed, 05 Jul 2006 09:35:00 +0000</pubDate>
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		<description>Thanks for the post! I do think that reputation management should be an important part of search marketing, but it seems to be held back due to a lack of adequate metrics.  Any thoughts on ways to measure &quot;ROI&quot; when it comes to something as intangible as handling bad search results? 

By the way, I posted some similar hints for bad Google results, not for businesses but for individuals.  The article is called &quot;I Googled myself, and I don&#039;t like what I saw - what should I do?&quot; and can be found at the site linked below.

THanks!

Gradiva Couzin
http://www.yourseoplan.com/</description>
		<content:encoded><![CDATA[<p>Thanks for the post! I do think that reputation management should be an important part of search marketing, but it seems to be held back due to a lack of adequate metrics.  Any thoughts on ways to measure &#8220;ROI&#8221; when it comes to something as intangible as handling bad search results? </p>
<p>By the way, I posted some similar hints for bad Google results, not for businesses but for individuals.  The article is called &#8220;I Googled myself, and I don&#8217;t like what I saw &#8211; what should I do?&#8221; and can be found at the site linked below.</p>
<p>THanks!</p>
<p>Gradiva Couzin<br />
http://www.yourseoplan.com/</p>
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