Marketing Pilgrim

Lots of buzz surrounding Microsofts new advertising deal with social networking site Facebook.

Late Tuesday evening, Microsoft announced that Facebook had agreed to allow the software company to provide search and advertising listings to Facebook’s 9 million users. The Wall Street Journal reported that the arrangement was for three years.

So where does this leave LookSmart? Jilted at the altar? They recently announced the same type of deal with Facebook and I met with CEO Dave Hills recently and he seemed very excited to have Facebook as an ad-partner.

So has LookSmart been dumped, or is there still room for them? I’ll email Dave Hills and let you know what he has to say.

UPDATE: Here’s a statement from LookSmart’s PR contact, Carmella Lyman. “It’s my understanding that the deal is still on.”. We’ll let you know if CEO, David Hills, adds anything else.

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