Google and XM Satellite Radio have announced a new partnership that will see Google advertisers being able to place ads on XM’s non-music channels.
As part of the deal, Google advertisers will have a simple, automated way to reach XMâ€™s millions of subscribers nationwide and XM will have access to Googleâ€™s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWordsâ€™ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.
If the dMarc platform is indeed integrated with AdWords by the end of the year, expect to see other deals announced over the coming months.