Google and eBay Create Advertising Alliance



Google and eBay have today announced a new business partnership which will see the two companies work closely on new advertising over the next few years.

While eBay has a deal with Yahoo for ads that are shown domestically, the new deal sees Google providing ads for eBay’s international sites.

In addition, the two companies plan to work together on a pay-per-call service.

The companies said they would use Skype and Google Talk, the search engine’s instant messaging and voice-over-Internet telephone service, to build a search function that lets Web surfers launch Internet phone calls to eBay merchants or Google advertisers by clicking on ads.

Interesting that back in May, eBay and Yahoo announced that they too would work together on a pay-per-call model, but I guess that never worked out. From May’s release…

Yahoo! and eBay will explore developing and deploying “click-to-call” advertising technologies on their respective Websites in the U.S., accessible by users of both Yahoo! Messenger with Voice and Skype.

Terms of today’s deal were not disclosed, but Google CEO Eric Schmidt said the agreement with eBay is “likely to go on for many years.”