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SEW reports on Google’s attorney’s attempts to stop media using “google” as a verb.
According to the (hand addressed) letter sent to the Washington Post Google has come up with some examples or suggestions to linguistically aid us in the future. What is appropriate is “He ego-surfs on the Google search engine to see if he’s listed in the results.”, and inappropriate language is “He googles himself.”
Well they need to get on the phone to T-Mobile, as I spotted this at DFW airport…
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5 comments on “Google Fighting Verb Usage”
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Nathan Gilliatt Says:
August 8th, 2006 at 12:48 pm
It’s capitalized on the sign. They might be ok.
Jeremy Says:
August 8th, 2006 at 2:37 pm
What am I missing here? Why wouldn’t they want someone to use it as a verb? It’s not like their results are always that stellar. Google has the share that it does, at least to some point, because it’s viral.
Todd Says:
August 21st, 2006 at 4:54 pm
From my understanding, if it is used as a verb they’ll most likely lose some of their trademark rights associated with the brand name.
Andy Beal Says:
August 21st, 2006 at 4:58 pm
You’re right Todd, Google is required to show that they actively police and protect their trademark, otherwise they could lose it.
Question is, at what point does google (the verb) become so popular that they can’t afford to police every use?
Is "google" now a verb? - Page 2 - Ajarn Forum - Living and Teaching In Thailand Says:
May 8th, 2008 at 12:22 am
[...] for yourself how much bull crap it is o what the hell, here is a copy paste for yer lazy arse Google Fighting Verb Usage Google Fighting Verb Usage Tuesday, August 8th, 2006; — Andy Beal | SEW [...]