Posted August 15, 2006 5:25 pm by with 1 comment

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Google today announced an interesting match-up with coupon mailer, Valpak.

Looks like businesses will be able to add printable coupons to their Google Maps listing for free.

Any business can add detailed information about their business to Google Maps for free through Google’s Local Business Center. Once a listing is created, businesses can add a coupon in the same interface. The printable coupon will be co-branded by Google and Valpak, so businesses will know where it came from.

You have to be a Valpak advertiser in order to take advantage of the partnership.

I think this is a smart move and a great way for Google to merge the lines between online and offline. Everyone loves a deal, just search for “coupons” on Google and see just how much people love coupons!

  • I’m glad to see Google validate a market we pioneered at ZiXXo. At this point, I believe that the heads of AOL, MSN, Yahoo, IAC, News Corp. et al. are asking what their coupon strategy should be. Google is looking to build a silo of coupons on their site. ZiXXo differs in that we offer a syndication network of online coupons. We are in talks with most of the big guys about leveraging our solution for self-service and syndication, and I expect that this will accelerate those talks.

    The offline coupons folks, Valpak, MoneyMailer, ADVO, etc. all need to figure out how they will respond to Google. Again I believe that ZiXXo provides a mechanism to respond to them. We provide the self-service, the API for integration of coupons into content, tracking and reporting, coupon management (e.g. pausing coupons) and more. I believe that Google’s coupon solution will be a shot across the bow of these folks.