Looks like businesses will be able to add printable coupons to their Google Maps listing for free.
Any business can add detailed information about their business to Google Maps for free through Google’s Local Business Center. Once a listing is created, businesses can add a coupon in the same interface. The printable coupon will be co-branded by Google and Valpak, so businesses will know where it came from.
You have to be a Valpak advertiser in order to take advantage of the partnership.
I think this is a smart move and a great way for Google to merge the lines between online and offline. Everyone loves a deal, just search for “coupons” on Google and see just how much people love coupons!