Posted August 14, 2006 10:52 am by with 0 comments

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CNET has details of a new report from Ofcom, which claims online advertising raked in $2.48 billion in 2005.

The channel now beats radio, outdoor advertising and consumer magazines in market share. Online advertising now ranks as the fourth most popular medium. Ahead of it are newspapers, television and direct mail.

The situation was described Thursday as “almost unthinkable, going back two years” by the regulator’s chief operating officer, Ed Richards, who said the online-advertising market was now more than a third as big as the television market.

How long before it becomes the top channel? With more and more video moving online, the lines will certainly become blurred, but if we all switch our viewing habits to watching online, it will rapidly become the #1 channel for advertisers.