Looks like IAC’s acquisition of Ask.com last July was a smart move. Ask.com helped boost IAC’s quarterly advertising revenue from $11.5 million to $131.3 million. Total revenue grew 18% to $1.6 billion.
Google and XM Satellite Radio have announced a new partnership that will see Google advertisers being able to place ads on XM’s non-music channels.
As part of the deal, Google advertisers will have a simple, automated way to reach XMâ€™s millions of subscribers nationwide and XM will have access to Googleâ€™s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWordsâ€™ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.
If the dMarc platform is indeed integrated with AdWords by the end of the year, expect to see other deals announced over the coming months.
Microsoft is the latest company to try and take on MySpace’s social network dominance. They’ve announced the launch of Windows Live Spaces a blogging and social networking site which will replace MSN Spaces.
Michael Arrington reveals two of its new features:
* a Friends Module that can be added to a space. Users then invite friends who will then appear on the site. Clicking on the messenger icon will initiate an IM session with that friend as well.
* Live.com gadgets can now be added to spaces with a single click.
The Spaces Team reveal more at their blog.
Yahoo may have many blogs already, but they’ve decided they also need a corporate blog.
How do you find the resources to build a blog when you’re a multi-billion dollar media company? You hire an intern, of course!
I’m a 20 year old intern hailing from Houston, Texas while attending Georgia Tech in Atlanta and built the whole site. I talk about that in more depth here. Says, Paul Stamatiou in an email.
In the interview Brian talks about clearing the Google Analytics backlog (doors are now wide open), why Google Analytics was launched as a free service, concern about Google having access to conversion data relative to AdWords pricing, and availability of third-party consultants to help insure a successful configuration.
If you already have your Google Analytics account up and running you may be pleased to know that Google just increased the number of profiles you can use to track websites, sub-domains, or additional goals from 5 to 10.
A Mercury News story has everyone guessing whether Google will start paying the Associated Press for revenue generated from syndicating their news stories.
Recently completed deals, which include arrangements in which media organizations such as the Associated Press will be compensated on a pay-per-click basis, could herald a major shift in the relationship between the old media and new Internet gatekeepers.
“The people who own the content did a lot of work to generate the content,” Google Chief Executive Eric Schmidt said in an interview with the Mercury News. “We want them to get the majority of the revenue from advertising.”
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