Did you know that Michael Arrington of TechCrunch is pulling in $60k a month from advertising on his blog? How about, Boing Boing? Did you know they’re on track to rake-in $1m this year?
Business 2.0 lifts the lid on how blogs are becoming big business and drawing in $40 million a year in advertising. A drop in the ocean, compared to other advertising mediums, but with online ad spending expected to increase by 50% in the next few years, and blogs become more popular, blog advertising spending is set for huge growth.
The article is lengthy but does a great job outlining where the money is going and which networks are doing well. John Battelle’s FM Publishing is included in the overview.