Marketing Pilgrim

MarketWatch has details of a new Salesforce acquisition that will allow its customers to manage their Google AdWords accounts from the Salesforce console.

Salesforce obtained the technology for the service, called Salesforce for Google AdWords, by acquiring Kieden Corp., a tiny startup that quietly developed it using Salesforce’s AppExchange platform.

Customers can sign-up for a 30-day free trial and then pay $300 a month for the service. It’s kind of like doing your banking via a kiosk at a grocery store - sure it gets the job done, but you don’t get all the features and service you’d get from a bank branch - i.e. don’t trust your PPC management to anyone but a search marketing specialist!