Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings. This is an especially important task in today’s Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
Thanks to Brent Franson for the tip, who by the way, would prefer to be called a “Search Engine Marketer”. I’d go one step further and say “Search Marketer” – but mostly to stop my pal Mike Grehan from asking me which search engine I am marketing.