Steve Rubel (that’s Roo-bell folks) has details of a new Washington Post initiative to sell ads on blogs.
…WaPo is building a network of bloggers who want to participate in the program. Like BlogAds, advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.
The Washington Post is also learning from the paid link brokers too…
…the bloggers who opt into the program don’t just earn dollars but also a rotating link to their site in a special Sponsored Blogroll box that sits right on the Washington Post home page.