Web Analytics Firm ClickTracks Acquired


Fellow Brit and ClickTracks CEO, John Marshall, emailed me with details that his company has been acquired by J.L. Halsey. J.L. Halsey other companies include Lyris, EmailLabs, and most recently, Hot Banana – a Web content management company.

In his email, Marshall, expresses his enthusiasm for the deal…

The arrangement provides investments and increased resources for acceleration of ClickTracks’ product development, marketing, sales and support capabilities, and it gives us a much larger addressable market for ClickTracks products.

He also explains how ClickTracks will operate as part of the group…

As part of this agreement, ClickTracks remains a corporation, and becomes an indirect wholly-owned subsidiary of J.L. Halsey. So we get the best of
all worlds — independence and the resources to better serve our current and upcoming customers.

Terms of the deal were not revealed and everyone at ClickTracks remains with the firm.

Congrats John!