Ask.com to Revamp Search Ads




MarketingVOX reports Ask.com is planning to update its paid search platform in October, adding more control over daily search budgets and new reporting tools among other new features.

Could Ask also make a switch from its long-standing Google partnership?

IAC Chairman and CEO Barry Diller this week said…Ask might replace Google with Yahoo or MSN to power the non-Ask paid search ads.

Jim, Patrick, Paul, Bueller? Care to comment?