The Unofficial Google Analytics blog offers up a quick guide to getting precisely what you need out of your Google Analytics account and avoiding what can be compared to snow blindness.
The best way to prevent this is to sit down with the appropriate people in your company and figure out what you really want to get out of Google Analytics.
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Meredith Smith Says:
September 21st, 2006 at 10:54 am
Andy:
“Snow blindness” is a fantastic way to refer to what can happen when confronted by the glaring number of reports, information, facts, and figures available in Google Analytics – I know it’s made my eyes water a few times!
Meredith Smith, Conversion Specialist
ROI Revolution