Marketing Pilgrim

In attempt to lure more people to book their next flight with British Airways, the airline has added Google Earth imagery to their web site, reports Forbes.

“People have always enjoyed finding their own home on Google Earth and now they can see where they’ll be laying down their beach towel or enjoying après ski before they fly,” said Obi Felton, Google’s head of consumer marketing.

I hope they’ve censored some of those southern France beaches. Zoom too close and you might see some unexpected peaks, and I’m not talking about the Alps either.