Business Buying Decisions Influenced by Blogs

MarketingVOX breaks-down new details of a study conducted by KnowledgeStorm and Universal McCann on how blogs influence B2B purchasing decisions.

…more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.

The study also reveals a large majority of respondents get their news and information via blogs. So while regular consumers may not have fully embraced blogs as an alternative to mainstream media, business and IT professionals certainly have.

  • http://www.writingwhitepapers.com/blog/ Michael Stelzner

    Hey Andy;

    Some interesting research within this study is that a significant 21 percent claimed blogs were actually more credible than white papers.

    A surprising finding to me.

    Mike