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Could New YouTube Deals Alienate the Masses?

posted on September 19, 2006


ClickZ has details of YouTube’s latest advertising deal, this time with Warner Music Group.

While these deals are a nice way for YouTube to make some cash, over commercialization of the site could annoy those that helped make it popular.

If the site continues on this branded content path, however, it could alienate the very users who have made it popular, suggested JupiterResearch Analyst Emily Riley. “If people come to the front page of the site and it becomes commercialized,” she said, “It’s going to be like going to the mall or grocery store rather than talking to your friends.”

That’s assuming YouTube can continue without getting hit with a law suit.


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  • http://www.blogger.com/profile/9047737 Resilient

    or it could resemble the home page of myspace. from my understanding, the proliferation of ads has not detered the majority of users from making myspace their social network of choice. most users understand that using new technologies is a trade off. on one hand, you gain access to cool tools that make communication and life easier, on the other hand, you recognize that if it’s free to you, it has to be paid for some way. advertising pays the bills. whether we like it or not. i do believe it has to be done correctly, but incorporating ads into you tube does not have to backfire.

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