ClickZ has details of YouTube’s latest advertising deal, this time with Warner Music Group.
While these deals are a nice way for YouTube to make some cash, over commercialization of the site could annoy those that helped make it popular.
If the site continues on this branded content path, however, it could alienate the very users who have made it popular, suggested JupiterResearch Analyst Emily Riley. “If people come to the front page of the site and it becomes commercialized,” she said, “It’s going to be like going to the mall or grocery store rather than talking to your friends.”
That’s assuming YouTube can continue without getting hit with a law suit.