To me, I’ve always credited Facebook’s success to the fact that it’s an ultra cool space that is the exclusive ground of those in high school or college. After all, who wants to hang out in the same places 40+ year-olds do?
Now it seems Facebook is willing to risk that exclusivity in favor of more users and, likely, a higher valuation, by opening up the site to anyone and everyone.
It will either be the smartest move they make, or the worst one. Time will tell.