Ford Motor Buys Ads on 400 Blogs
To the right is an example of an ad running on Gothamist.
Reading the Jalopnik post, it looks as if a debate is waging as to whether this represents a “Cluetrain” moment for Ford. Blogads’ Henry Copeland certainly seems to think so, but I tend to agree with Jalopnik that they are not. There needs to be a two-way conversation, and the ads are clearly one-way. Still, it’s a step in the right direction for Ford, who at least realizes the value of the blogosphere.
Hat-tip to Bill Ives, who offers his own thoughts.