…Google intends to “de-emphasize” its own Froogle shopping search engine…Google intends for Froogle to no longer be a standalone Web site; instead its listings would be absorbed by other search features…
John Battelle manages to get a formal response out of Google on the subject.
Froogle is alive and well. We are continuing to integrate shopping and product search features into Google.com to make it as easy as possible for users to find product information through Google. We don’t have any more specifics to share publicly on how this will look down the line but we will make sure to let you know about any developments.
Reading between the lines, it looks like Froogle’s days as a standalone shopping portal are numbered.