Posted September 27, 2006 10:28 am by with 1 comment

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Greg points to an article at Marketwatch which has created quite a stir with comments suggesting Google plans to downplay Froogle from here on out.

…Google intends to “de-emphasize” its own Froogle shopping search engine…Google intends for Froogle to no longer be a standalone Web site; instead its listings would be absorbed by other search features…

John Battelle manages to get a formal response out of Google on the subject.

Froogle is alive and well. We are continuing to integrate shopping and product search features into to make it as easy as possible for users to find product information through Google. We don’t have any more specifics to share publicly on how this will look down the line but we will make sure to let you know about any developments.

Reading between the lines, it looks like Froogle’s days as a standalone shopping portal are numbered.

  • Strangely enough, I always used Froogle and still do (it’s on the More> menu on the top of Google search) since it’s cleaner and less cluttered than the competition.