Google and Intuit Strike QuickBooks Deal
Google sends news that they have struck a new partnership deal with Intuit, which will see Google’s products integrated with QuickBooks 2007.
According to Google…
For the first time, small businesses can use QuickBooks to market themselves online by listing their businesses on Google Maps, creating and managing advertising campaigns with Google AdWords and posting their products for sale on Google through Google Base a free product listing service. Integrated into QuickBooks 2007, available this fall, QuickBooks customers will have the ability to attract new customers using Google, the worlds leading search engine.
The deal also sees QuickBooks bundling Google Desktop Search.
I’m not sure of the terms of the deal, but this is a savvy move by both companies. Google gets to integrate their product line-up with a software that is the #1 choice of just about every new business (which includes Marketing Pilgrim LLC) – what can be better than exposing your brand to a company when it’s just getting started. In return, Intuit get’s to include “Google Inside” or some other selling point on each QuickBooks 2007 box and tout the $50 AdWords credit which comes with it.
Seems like a win-win all round. One puzzling question, why didn’t Microsoft think of this tactic with their own Money software?