Comments on: Google and Intuit Strike QuickBooks Deal http://www.marketingpilgrim.com/2006/09/google-and-intuit-strike-quickbooks-deal.html Internet Marketing News Sun, 21 Mar 2010 14:15:33 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Andy Beal http://www.marketingpilgrim.com/2006/09/google-and-intuit-strike-quickbooks-deal.html/comment-page-1#comment-759 Andy Beal Fri, 15 Sep 2006 05:37:00 +0000 http://localhost:8888/wp_import/2006/09/google-and-intuit-strike-quickbooks-deal.htm#comment-759 My guess is it will be a voucher inside the box with a $50 promo code, and that's it. My guess is it will be a voucher inside the box with a $50 promo code, and that’s it.

]]> By: Richard http://www.marketingpilgrim.com/2006/09/google-and-intuit-strike-quickbooks-deal.html/comment-page-1#comment-758 Richard Fri, 15 Sep 2006 05:28:00 +0000 http://localhost:8888/wp_import/2006/09/google-and-intuit-strike-quickbooks-deal.htm#comment-758 Hi Andy, I think the $50 AdWords credit will be meaningless unless Google creates an AdWords version customized for Quickbooks. Have you seen the Starter Edition? That certainly won't cut it. It's a failure for two key reasons: it opts advertisers into the content network and it only allows for the creation of a single ad. Most small businesses will have multiple products/services to advertise and will need different ad text and keywords for AdWords. Google needs to create a "Quickbooks Edition" which must be for search engine ads only, allow the creation of multiple ads, and provide for simple management and reporting. I'm not sure Google is either able or willing to create a version tailored for small business. If they do, however, this Intuit deal will be a success both for Google and for small business owners. Do you think they'll create a new version or will they simply link from Quickbooks to AdWords? Hi Andy, I think the $50 AdWords credit will be meaningless unless Google creates an AdWords version customized for Quickbooks. Have you seen the Starter Edition? That certainly won’t cut it. It’s a failure for two key reasons: it opts advertisers into the content network and it only allows for the creation of a single ad.

Most small businesses will have multiple products/services to advertise and will need different ad text and keywords for AdWords. Google needs to create a “Quickbooks Edition” which must be for search engine ads only, allow the creation of multiple ads, and provide for simple management and reporting. I’m not sure Google is either able or willing to create a version tailored for small business. If they do, however, this Intuit deal will be a success both for Google and for small business owners.

Do you think they’ll create a new version or will they simply link from Quickbooks to AdWords?

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/09/google-and-intuit-strike-quickbooks-deal.html/comment-page-1#comment-757 Andy Beal Thu, 14 Sep 2006 16:05:00 +0000 http://localhost:8888/wp_import/2006/09/google-and-intuit-strike-quickbooks-deal.htm#comment-757 Thanks for spotting the mistake! Thanks for spotting the mistake!

]]> By: Keyvan http://www.marketingpilgrim.com/2006/09/google-and-intuit-strike-quickbooks-deal.html/comment-page-1#comment-756 Keyvan Thu, 14 Sep 2006 02:00:00 +0000 http://localhost:8888/wp_import/2006/09/google-and-intuit-strike-quickbooks-deal.htm#comment-756 Great post Andy. I work at Intuit and just wanted to qualify one of your statements - "The deal also sees Quicken bundling Google Desktop Search." - The intergrated services are only in QuickBooks, not Quicken. Thanks, Keyvan Great post Andy. I work at Intuit and just wanted to qualify one of your statements – “The deal also sees Quicken bundling Google Desktop Search.” – The intergrated services are only in QuickBooks, not Quicken.

Thanks,
Keyvan

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