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Thursday, September 21st, 2006 by Andy Beal

Inc. 500 Survey Shows 82% of Companies Use Word of Mouth

WOMMA extracts the most used marketing practices from a Inc. 500 survey.

Word-of-mouth tops the list with 82%. Others include…

* Email marketing (58%)
* Web-based keyword purchases (51%)
* Print magazines (50%)
* Direct mail (46%)
* Web banner ads (35%)
* Print newspapers (24%)
* Television (9%)
* Billboards (6%)

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