Internet Advertising Outpaces All Other Channels
Tuesday, September 5th, 2006;
-- Andy Beal |
ClickZ reports that online advertising outpaced all other media channels during the first half of 2006.
Internet ad spending grew by 49 percent during the first half of the year, leading all other media types, according to data released by Nielsen Monitor-Plus and Nielsen//NetRatings. Overall ad spending was up 5.1 percent for the same period.
That’s a huge percentage jump, especially as you consider that online advertising is starting to mature. It’s not like we started 2006 with a small figure.
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September 6th, 2006 at 7:50 am
Internet advertising also offers advertisers far better measurement than other media: companies have wasted $000s in ego-boosting TV campaigns in the past. Radio is still effective and measurable though.