YouTube has made online video so cool, that Google, Yahoo and now Microsoft wants in on the act.
Soapbox users will be able to rate, comment on and tag the videos, create RSS feeds and share links with others via e-mail. They will also be able to embed the Soapbox player directly on to their Web site or blog.
Microsoft has plans to eventually let people embed video links in messages sent via Windows Live Messenger.
The service launches later today, but Microsoft obviously believes it can win audience share without Firefox users, as the site is only available in IE.