MSN Rolling Out Behavioral Targeting



ClickZ has details of MSN’s rollout of behavioral targeting for adCenter.

The behavioral targeting technology will place Web customers into one of 18 segments as dictated by a combination of their online search habits and Web pages visited. Based on their segment, customers will be served display ads that are relevant to their interests.

  • http://www.LaymansNotes.com John

    “Behavioral Targeting”…just say “Spying”. That’s what it is. Gmail reads your mail and gives you ads relating to what you’re talking about in your emails. SCARY!!!