Posted September 7, 2006 10:18 am by with 1 comment

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ClickZ has details of MSN’s rollout of behavioral targeting for adCenter.

The behavioral targeting technology will place Web customers into one of 18 segments as dictated by a combination of their online search habits and Web pages visited. Based on their segment, customers will be served display ads that are relevant to their interests.

  • “Behavioral Targeting”…just say “Spying”. That’s what it is. Gmail reads your mail and gives you ads relating to what you’re talking about in your emails. SCARY!!!