ClickZ has details of MSN’s rollout of behavioral targeting for adCenter.
The behavioral targeting technology will place Web customers into one of 18 segments as dictated by a combination of their online search habits and Web pages visited. Based on their segment, customers will be served display ads that are relevant to their interests.
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1 comment on “MSN Rolling Out Behavioral Targeting”
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John Says:
January 23rd, 2008 at 6:00 pm
“Behavioral Targeting”…just say “Spying”. That’s what it is. Gmail reads your mail and gives you ads relating to what you’re talking about in your emails. SCARY!!!