Posted September 1, 2006 9:47 am by with 2 comments

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Perhaps Danny Sullivan should look at a new conference titled, MySpace Strategies, as news comes that the social networking site created more retail traffic than MSN Search!

The Hitwise report puts Yahoo! as the source of 4.69 percent of traffic to online retail sites, MySpace as 2.53 percent and MSN search at 2.33 percent for the week ending August 26th. Google leads the pack at 14.93 percent.

Obviously Google has the inside track, with their recently announced deal with the company. But what does this tell us about the feasibility of all the social networks popping-up? According to TechCrunch, it tells us a lot…

…the numbers go some distance towards proving that young people using social networking sites are interested in shopping through links on those sites. In fact, they’re more of a force to reckon with than MSN searchers apparently. And social networking sites can profit from on site advertising just like search engines can. All those startup social networking sites hoping to monetize their traffic with AdSense? Maybe it’s more realistic than we thought.

  • Andy, does this change the economic model of the social networking web sites? Many of them have been relying just on Asdsense for revenue, but if they can show through clickstream data that they send significant traffic to retail sites, then they might be able to lure bigger advertisers onto their sites.

  • I don’t know how realistic it is for any social networking site to rely on income received from Adsense. I think most use Adsense until they can show, like MySpace did, that they’ve captured a huge audience of buyers.