Online Ads See Slowing Growth, Still Kicking Butt




It’s somewhat amusing to read about the online ad industry seeing “slower” growth, then discover that the growth rate is still in double digits.

Internet ad spending is set to grow 26.8 percent this year to $15.9 billion for 2006, down slightly from last year’s rate of 30.3 percent, according to the latest research from eMarketer.

The minor slowing of growth is consistent with the 2.2 point drop from 2004 to 2005, and signals a maturing market, but one that can support sustainable growth, according to Geoff Ramsey, CEO of eMarketer.

The industry will only just double its size in the next 3-5 years – we’re all doomed, doomed I tell you! ;-)