It’s not a big surprise to learn from MarketingVOX that a law suit has been filed against AOL for the recent release of search data. It’s really simple math:
Large Tech Company + High Revenue + Screw-up = Law Suit
The suit, seeking class action status, was filed against AOL on Friday, in the U.S. District Court for the Northern District of California, writes CNET. The suit seeks at least $5,000 for every person of the 658,000 whose search data was exposed
And the likely winners? The attorneys!
Greg points to an article at Marketwatch which has created quite a stir with comments suggesting Google plans to downplay Froogle from here on out.
…Google intends to “de-emphasize” its own Froogle shopping search engine…Google intends for Froogle to no longer be a standalone Web site; instead its listings would be absorbed by other search features…
John Battelle manages to get a formal response out of Google on the subject.
Froogle is alive and well. We are continuing to integrate shopping and product search features into Google.com to make it as easy as possible for users to find product information through Google. We don’t have any more specifics to share publicly on how this will look down the line but we will make sure to let you know about any developments.
Rand has posted a summary of what we discussed and some of the strategies I left them with. I told Rand that based on what I saw, they have the potential – if they want it – to become the most profitable SEO firm in the world!
Now that I’m working as a consultant, I find myself in many situations where I’m helping clients who are frustrated with the SEO firm they are working with. This is especially true of clients that ask me to audit their existing search marketing agency. I wanted to combine what I’ve learned from these interactions, with what I’ve learned in the many years of offering search engine marketing services.
I’ve decided to start a series of articles that are designed to empower and advise companies outsourcing their search engine optimization (and paid search) campaigns. I’ll cover different aspects of working with an SEO firm and provide guidance on how to get the most out of your SEO vendor of choice.
As you know, Seattle is famous for three things:
It’s one of these things that brings me to Seattle for a couple of days – no I’m not grabbing a Venti with Kelsey Grammer – I’m meeting with Rand and the SEOMoz team to provide some business consulting.
Posting will be a little erratic until midweek.
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