Quick Fix: 18-26 Year Olds Read Blogs

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Quick Fix: 18-26 Year Olds Read Blogs

Thursday, September 14th, 2006;
-- Andy Beal |

Welcome to “Quick Fix” which translates to - “Andy is swamped and so he’s cheating a little by giving you just a quick post”.
Charlen Li encourages marketers to target “Generation Y”, who read blogs more often than others.

One key data point that stood out for me: 24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.

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