Marketing Pilgrim

Welcome to “Quick Fix” which translates to – “Andy is swamped and so he’s cheating a little by giving you just a quick post”.

Charlen Li encourages marketers to target “Generation Y”, who read blogs more often than others.

One key data point that stood out for me: 24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.