Posted September 6, 2006 10:49 pm by with 4 comments

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After getting tired of keeping track of the hundreds of blogs discussing the search engine marketing space, Jonathan Nelson decided there must be a better way of tracking the hottest news.

Using the model made popular by Digg and other social bookmarking sites, the Shopzilla employee decided to create Search N Sniff as a way to keep track of the most popular search engine news.

I asked Jonathan to share what was the driving force behind the creation of Search N Sniff. He told me, “I think it’s fair to say that we have seen all sorts of “web2.0″ community based sites popping up all over. We’ve seen Digg as a social medium for tech news, YouTube for the aspiring videographer and of course Wikipedia as an online encyclopedia. With all of this happening, I still couldn’t find a great way to consolidate the plethora of search related news I read every day. Search N Sniff is an attempt to help solve that problem. My dream has been to help the search marketing community. I hope I’ve done that with this project.”

It’s cool to see this model become so popular that it can be applied to more narrow verticals, and boy does the search engine industry need some kind of order.

Search N Sniff is brand-spanking new, so Jonathan tells me that he’s still working to add features and refine it, but it has the potential to become a popular destination for those looking for a one-stop option for tracking popular search engine news.

  • Looks similar to a site launched back in February.

    Maybe this one will fair better.

  • Hi Jarrod,

    We hope so too. In fact, we have just finished implementing a feature that allows people to submit popular forum threads to Search N Sniff. We realized that a lot of time is spent in the forums and knew that we needed to find a solution to make searching for topics a little easier for people.

    You can read all about the new feature here:

    This feature only works for vBulletin forums out there right now. However, we expect to have a solution for phpBB and Invision Power Board users soon.

    Jonathan Nelson

  • Anonymous

    It’s based on an open source platform ( so taking credit of it is lame. And of course probably in violation of their license.

  • hello anonymous,

    why the need to be anonymous? we’re not trying to take credit or hide anything at SNS. if you look closely at the footer on the site, you’ll see the link to meneame’s Affero GPL license. did you know that wordpress is open source? so that would make my blog a violation as well, right. ridiculous. why the need to flame a community project thats whole purpose is to better the search marketing community? take a hike anonymous and try doing something to better the SEM community yourself while your at it.