Posted September 13, 2006 10:07 am by with 2 comments

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A new study suggests that sex is no longer the most searched topic on the web – being outsearched by business related queries.

In their mid-90s heyday, sex-related topics accounted for 17 per cent of web searches, but that figure has shrunk to an unsexy 3.8 per cent, Queensland University of Technology’s Professor Amanda Spinks said today.

But Prof Spinks said business and commerce-related topics, including buying and selling on the net, had outstripped sex to make 30 per cent of web searches.

The problem with the study is that they looked at search engines such as Alta Vista, and Excite. Last time I checked, you couldn’t find a whale on a flea’s back using those search engines, let alone porn – not that I check for porn on those sites…or any sites, actually…which doesn’t mean I go offline either…I’ll just be quiet now, shall I? 😉

PS. Take a look at the image that accompanies the news article (below). What do you think? Are they searching for business topics or porn? If it’s business topics, I’m in the wrong business! 😉

  • My bad. Our internet connection was down.

  • Americans finally realize the try-before-you-buy works just as well with sex as it does with commodities. Rather than marrying and then shacking up with hot sex coming after the nuptuals, Americans are increasingly putting out before putting on the wedding rings.Women are just as likely as men to get it on before matrimony.
    I think this is just the sign of the times. I mean, we like to test things, try them out, before making a purchase. Why should sex and marriage be any different? The stigma associated with pre-marital sex is dead. Long live free love!