Marketing Pilgrim

TechCrunch is reporting Six Apart, the blogging company, has acquired Rojo, a feed reader and blog search engine.

Terms of the deal were not disclosed, but our assumption was that this a less than $5 million deal. Six Apart is not planning on continuing to build out the core Rojo products. In the press release (sorry no link available yet), Six Apart says “Six Apart intends to sell a majority interest in Rojo’s newsreader services in the coming months,� meaning they will become a minority stockholder of the service. Rojo founder and CEO Chris Alden and CTO Aaron Emigh will joing Six Apart’s executive team.

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