One of the most exciting consulting partnerships I’ve forged over the last couple of months is with a company called Converseon. If you’re not familiar with Converseon, they are the leaders in what is fast becoming known as “Social Media Optimization” or what they call “Search 2.0″. They offer online reputation management solutions, which includes their proprietary SERMA platform; conversation mining; and search engine marketing.
In essence, they are the leaders in helping companies understand what is being said about their company, how to engage the conversation and then manage the results. They tying in “old-school” search engine optimization with fresh ideas and strategies.
I’ve spoken on panels with Converseon founder and CEO, Rob Key, and when I left Fortune Interactive we started talking about how we could bring together our complimentary experience and passions. Rob is a great thought-leader in the space and has a passion to help companies understand that the evolution of online marketing involves engaging customers and creating campaigns that generate positive buzz. From the outset, it was clear to both of us, that we were on the same page. Here’s what Rob has to say about our partnership…
“Andy has rare insight into the future of search. He shares with us our vision of how search is rapidly transforming in a web 2.0, social media environment and how will impact company’s reputations and acquisition efforts. Our partnership together will allow both of us to forge new approaches, processes and technologies to capitalize on the fast-evolving environment for our clients. I’m excited to have him part of the team.
Working with the Converseon team has been a pleasure and they are one of my favorite clients. Readers of this blog will know my passion for anything that brings together search, consumer generated media and reputation monitoring, so this is a great partnership to be involved with.
I’ll keep you updated on the cool things they are doing.