Yahoo Sees Advertising Slowdown, Share Price Drops

Tuesday, September 19th, 2006 by Andy Beal

Yahoo Sees Advertising Slowdown, Share Price Drops

A double whammy for Yahoo. Not only did the company announce it is seeing a slowdown in advertising spend in its two hottest sectors…

Chief Financial Officer Susan Decker told investors at a Goldman Sachs media conference that Yahoo has seen “a little bit of weakness in the last few weeks” in auto and financial services advertising.

“It’s a new trend. It’s been two to three weeks and we don’t know yet if it’s an indicator of a broader slowdown,” Decker later told reporters at the conference.

It was also greeted with a 13% drop in share price because of the news.

Ouch!

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1 comment on “Yahoo Sees Advertising Slowdown, Share Price Drops”

Mike Says:

September 20th, 2006 at 11:09 am

Call me a cynic, I believe the comments by the CFO and CEO are designed to drive the share price down to make the company more affordable to MSFT.
Executives of Y stand to make hundreds of millions upon any merger or buyout.
Crazy thought?

Marketing Pilgrim