Yellow Pages Publisher Buys LocalLaunch SEM Firm

ClickZ’s reporting RH Donnelley Corporation, which publishes the yellow pages, has acquired the 40-person search marketing firm, LocalLaunch.

“We’re trying to provide a one stop shop for the small- and medium-[sized] businesses…online and off,” explained Sean Greene, VP digital strategy and business development at RH Donnelley.

If this is your “bag”, you’ll find extensive details in the Click article.